How to Monitor Your Search Engine Optimization Success
Some view SEO as art but to me search engine optimization is most likely a science, an everlasting test-and-measure game with us, webmasters, caught in the middle. So in this article, I will talk about ways to keep track of your search engine optimization progress and mine pure gold out of plain and boring search engine optimization numbers.
1. Get statistics, and lots of it
In SEO science, success is directly proportional to the amount of data you get your hands on - the more stats, the merrier. And you need special seo reporting tools to mine that data for you.
I mean yes, hypothetically speaking, one could check inbound links in 324 search engines and one could find Alexa rank and Google PR for four thousand obtained linking in pages… but you could also go nuts in the process.
So bottom line is this: no need to kill yourself - there are tools to gather SEO information for you and even help you understand that information.
2. Make search engine optimization stats speak
“It’s not about numbers, it’s not about tools - it’s about questions you ask,” one SEO manager famously said, and it rings so true in search engine optimization!
Even when you have thousands of SEO metrics on your laptop screen, it can be rather hard, even daunting, to see the big picture and ask the right questions.
… Just imagine missing a life-time search engine optimization opportunity in the sea of digits and hating yourself…
If you may wonder, this is not a call to hire an SEO marketer and deplete your savings on his services. Neither is it a pitch to promote some site selling keyword ranking report for a gazillion dollars.
All it takes is finding SEO tools making the numbers speak by:
- comparing data collected at different time frames,
- contrasting between best and worst search metrics and
- benchmarking your search engine optimization progress with top-ranked competitor sites in your niche.
Some search engine optimization products go even further – they will compile trend tracking graphs and most essential search metrics into nice, and free, search engine optimization reports.
3. Capitalize on website SEO reports
For a terminally busy webmaster, search engine optimization software generated reports are a real time-saver.
- they summarize SEO stats for your specific site in a few seconds
- they tell you “what’s going on” in just one glance
- SEO consultants charge big bucks to run them, and you get them all for free.
I always wanted a clear picture of where I am and where I should go with my search engine optimization. I am sure you do too. So find yourself SEO applications telling you all of this and more, or try the one I use for free.
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