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I admit. Prior to hearing about SEO tools and website marketing field, I was of the opinion that Google was great. I Used Google to look for anything from celebrities, to photography, to news to obscure objects and completely trusted the results. Then I learned about SEO tools and an emerging industry specializing in site promotion, and things changed. But even before my discovery, having done some reflective musings, I got a feeling that search engines, Google included, know far from everything, and reveal to the users a fraction of that.

My Google experiences soon convinced me that Flikr is a more comprehensive image data bank, that with the help of Digg I can access quality current events stories without the need to rummage through Google SERPs (rummaging is more appropriate than Google search), and human search is better handled by Facebook. It seems that when I search for strange objects on Google, the results are often inaccurate, to put it kindly. Try Googling for SEO tools and other SEO related topics on Google and you are just about ready to lose your self-control. I mean, seriously, what’s the connection between SEO software and employment websites or online casinos? Thanfully, in my distress.

So when news of seo management software and the entire field revolving around it came into my humble worldview, my qualms about sites landing on first page of Google increased exponentially. Do they merit to be there and who is to blame, Google or site promoters using SEO programs. The moral dilemma is immense. Do I quit using my SEO rank checker or do I seize using Google instead? I resolved that I can’t boycott Google just yet. At least not till the decent rival enters the market. For now I will keep juggling between Blekko, Google and the above methods to complement the SERP mess that Google is. And, oh,yes, I will keep playing with my SEO apps.

Frankly, SEO tools is the reason why folks like me get discovered on the Internet. smart as they are, search engine web bots are not likely to find some no-name dude and position his webpage well. In this regard, I am a firm believer in SEO products and natural search. If it was all about the paid search, the Fortune giants would destroy me before I knew it. And there are hundreds of businesses on the Fortune list! But here is something else that annoys me and other backlink checker users, I am sure. There are people who invest in SEO apps and use them to sell beddingon casino sites and the like. What we see is junk that not only exists on the web but is also well valued by search engines.

What is the user reaction to this? They Google SEO application reviews and will instead find irrelevant search findings. They get disillusioned. So much for the “Internet fairness”. Does this imply that SEO product and service industry is bad? I don’t think so.

The abusers of SEO software have to stop brutalizing the Net but it’s like asking hackers to stop hacking. The unfortunate side about it is that black hat SEOs are overusing the opportunity to be seen on the Web that is given to the random dude like me. For now people just have to live with them. One can only wish that Google will put more emphasis on spotting the schemers abusing SEO products, and if Google doesn’t, the next Google will.